Careers at Bellroy
SEO Specialist

IN A NUTSHELL

We’re searching for an SEO Specialist to champion our global SEO strategy across Bellroy.com and Amazon marketplaces. As an integral part of our Digital Sales team, you’ll work closely with our in-house team of digital specialists, and have direct access to, and work cross-functionally with, our in-house creatives, tech & data specialists who will support you on performance optimisation. We’re a growing business and our custom-built website supports 9 languages and 13 currencies to support our growth in global markets. You’ll be in charge of working with our copywriters, translators and content publishers to ensure that SEO is effective globally on bellroy.com and our Amazon marketplaces.

We need your SEO expertise to shape and execute core business processes and consult on key projects. You will have your finger on the pulse of changes in the SEO space, so that you can recommend and implement mitigations both reactively and proactively.

You know one small change can make a big difference, but won’t let perfect be the enemy of good. You’ll be the voice of SEO in the business, who will be able to not only advocate for SEO, but also to educate those around you. You will help improve SEO literacy in the business, but also work with teams on how to integrate it with minimal friction and disruption.

Bring us your problem solving brain, a data driven approach and a knack for linking an insight to a story that’s supported by numbers. In return we’ll offer you a world-class team to work alongside, the tools you need to do your thing, and great development opportunities.

IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE...

  • Worked with our Copywriting team to discuss keywords and how we might integrate them into Google Shopping Feed titles and product page copy.
  • Spoken with our Japanese translator to understand how to improve high traffic pages to better optimise for keywords in the localised context.
  • Discussed your approach to a task with one of our Data Scientists to refine the analysis and ensure it delivers insights in which the business will have high confidence.
  • Consulted with Digital Management on an SEO-related project to justify its priority and answer any questions the team have on how it impacts other areas of the business.
  • Consulted our Advertising team on keywords strategy to ensure minimal cannibalisation between paid and organic keyword targeting
  • Reported on the results of a recent SEO test and made recommendations from these findings.
  • Provided a monthly snapshot of our organic search performance highlighting changes to key metrics and and insights that might explain why these changes occurred.
  • Explored a new AI tool to determine how it might manage large-scale content changes (while maintaining quality)

YOU COULD BE THE ONE IF YOU HAVE…

  • 3+ years experience in an SEO-focused role with experience assisting in translation and localisation processes for non-english speaking markets
  • The ability to manage stakeholders and desire to work collaboratively cross functionally
  • You live and breath SEO best practice, and know how to read the subtext to a recommendation
  • You value an evidence based approach over trends and hype
  • A healthy balance of SEO expertise and business acumen
  • An interest in how AI tools can help you work better and faster on a personal and larger business scale
  • A curious, analytical, data driven approach with a growth mindset and interest in continuous improvement, of skills, systems, processes
  • A strong interest in customer insights and human behaviour
  • The desire to work for a company that cares about doing good things for the world

WHY WORK FOR BELLROY?

We make great products that delight people in their everyday lives. We help our staff love their work and grow as people. We believe in working to help make the world a better place. As a certified B Corp , we pursue better ways to source our leathers (for environmental impact and animal welfare), reduce our impact on the environment and make sure our products last as long as possible. We are constantly looking for better ways to do… well, everything.

LOCATION AND HOURS

This role is full-time and based in our Collingwood office, with flexible working options.

Start Day: We’re ready when you are!


私たちのミッション

必需品を持ち運ぶためのより良い方法を提案する。
事業を通じて社会貢献をする。
世界を助けることで、社員の繁栄を目指す。

働く環境

「ベルロイ」は、ベルズビーチとフィッツロイという2つの拠点を融合して生まれた名前です。ベルズビーチのリラックスしたアウトドアの雰囲気は、フィッツロイのクリエイティブかつ都会的なスタイルと絶妙に調和します。街と海、インスピレーションと冒険、これらの組み合わせにより、完璧なバランスを生み出しています。

ベルズビーチ

ベルズビーチの本社は、オーストラリアで最も有名なサーフィンの海岸線を見下ろす、巨大な砂岩の崖後ろにあります。製品設計デザイナー達が、メーカーラボで試行錯誤し、セールスチームが大量のエスプレッソコーヒーと各国のSkype領域を利用する場所です。フィッツロイ地域よりも静かで、集中し創造できる空間が気に入っています。隣のカフェでは、ちょっとした軽食が食べられ、11時のサーフチェックは海の空気を感じ、気持ちをリセットできる時間です。

フィッツロイ

フィッツロイのオフィスは、メルボルンのクリエイティブな人々が集まる街の中心地に位置しています。ここでは、ベルロイのクリエイティブチーム、マーケティングチーム、エンジニアリングチーム、運営チームがキャンペーンを展開したり、すべての製品が世界中のお客様に安全に届くようチェックしたりしています。オフィスから一歩外に出ると、活気あふれる通りが広がっています(絶品のラーメン屋もあります)。

遠隔で

2事業本部の他には、西オーストラリアからアジア、アメリカ、ヨーロッパの一部の地域に、遠隔チームを設けています。 グローバルであることに主点を置き、世の中の動きに敏感になることにより、多くの異なる視点から、人生を見つめることができるように心がけています。インターネット接続があり、毎日顔を合わせないチームの一員になるという柔軟性を持っている場合は、成長し続ける当社のネットワークに参加することができます。

Our team image

チーム

ベルロイが活きるには、多種多様なメンバーが必要です。現在25カ国以上(増加中)の思考力と創造力を結集。ベルロイチームの一人ひとりが「より良い持ち運び方」を生み出すという、明確なビジョンを達成するためのユニークなスキルを持っています。世界を助けることで社員が繁栄するように、事業を慈善のために活用していきます。

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