Careers at Bellroy
Wholesale Marketing Lead

IN A NUTSHELL

At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. And as a Certified B Corp we constantly pursue better ways to source materials, reduce our environmental impact and make products that are used and loved for as long as possible. We design great products that delight people in their everyday lives and getting our products under people’s noses in a physical retail space is key to making this mission a success.

Our products are sold in over 1,200 retailers in more than 20 countries and we are developing our wholesale marketing and visual merchandising strategy in the physical retail landscape. We’re on the search for a Wholesale Marketing Lead who can help our brand win at retail by amplifying our fixture program while delivering marketing programs that drive sell-through on the retail floor.

Reporting to our Director of Export Sales, you’ll need a deep understanding of the consumer and insight into what retailers require to increase sales on their floor. You’ll be willing to roll up your sleeves and liaise closely with our Creative team to deliver marketing assets to the global salesforce, plan seasonal marketing campaigns and merchandising programs and deliver custom assets and fixtures to key accounts, as needed.

Bring us your creativity, excellent communication skills and uncanny ability to understand retail; in return, we’ll provide you with world-class partners to work with and an award winning workplace culture filled with staff constantly searching for better ways to do well… everything.

YOU COULD BE THE ONE IF YOU HAVE...

  • 2-5 years working with a wholesale brand in a retail marketing or visual merchandising role (fashion or lifestyle brand experience preferred)
  • An understanding of what global retailers need to drive sales on their floor and the visual skill sets to bring in-store fixtures to life
  • Previously managed and ‘brought to life’ a shop-in-shop project from design concept to installation
  • The ability to report on our 3rd party store servicing partners to ensure the servicing plan is executed within budget and the retail staff have the proper product and brand education
  • A firm grasp of the importance of GTM calendar timelines for a wholesale brand selling globally
  • The capability to create and implement merchandising missions, product knowledge training decks and sales contests for key accounts
  • Strong project management skills and the ability to multi-task across departments (experience with project management tools such as Asana is a strong plus)
  • Excellent stakeholder management and communication skills
  • The ability to work across time zones and achieve results in a high-growth environment.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Collaborated with our Creative team and Director of Export Sales to implement a shop-in-shop project inside a busy shopping mall in Taiwan with our local distributor
  • Distributed seasonal marketing assets to the wholesale team including window posters, product fact sheets and product videos and ensured these seasonal assets were refreshed at least 2x annually
  • Provided our global showrooms with relevant assets, samples and product literature ahead of the new range release
  • Worked with Creative to develop Bellroy’s Global Merchandising Guide and shared VM directives with our global wholesale customers, distributors and sales agencies
  • Liaised with our Production team and Wholesale Financial Analyst to produce new in-store fixtures at our display factories within budget
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modelling
  • Met with our VP, Global Wholesale and Wholesale Financial Analyst to develop marketing accruals for key accounts and helped build structural marketing budgets for the upcoming fiscal year
  • Planned for upcoming trade shows including the coordination and delivery of creative assets, merchandising displays and product samples
  • Helped create the monthly Retail Newsletter email sharing new product updates with our wholesale accounts

LOCATION AND HOURS

This role is a full-time role based at our HQ in Collingwood. We have a hybrid work model and occasional domestic and international travel is required.

Start Day: We're ready when you are!


私たちのミッション

必需品を持ち運ぶためのより良い方法を提案する。
事業を通じて社会貢献をする。
世界を助けることで、社員の繁栄を目指す。

働く環境

「ベルロイ」は、ベルズビーチとフィッツロイという2つの拠点を融合して生まれた名前です。ベルズビーチのリラックスしたアウトドアの雰囲気は、フィッツロイのクリエイティブかつ都会的なスタイルと絶妙に調和します。街と海、インスピレーションと冒険、これらの組み合わせにより、完璧なバランスを生み出しています。

ベルズビーチ

ベルズビーチの本社は、オーストラリアで最も有名なサーフィンの海岸線を見下ろす、巨大な砂岩の崖後ろにあります。製品設計デザイナー達が、メーカーラボで試行錯誤し、セールスチームが大量のエスプレッソコーヒーと各国のSkype領域を利用する場所です。フィッツロイ地域よりも静かで、集中し創造できる空間が気に入っています。隣のカフェでは、ちょっとした軽食が食べられ、11時のサーフチェックは海の空気を感じ、気持ちをリセットできる時間です。

フィッツロイ

フィッツロイのオフィスは、メルボルンのクリエイティブな人々が集まる街の中心地に位置しています。ここでは、ベルロイのクリエイティブチーム、マーケティングチーム、エンジニアリングチーム、運営チームがキャンペーンを展開したり、すべての製品が世界中のお客様に安全に届くようチェックしたりしています。オフィスから一歩外に出ると、活気あふれる通りが広がっています(絶品のラーメン屋もあります)。

遠隔で

2事業本部の他には、西オーストラリアからアジア、アメリカ、ヨーロッパの一部の地域に、遠隔チームを設けています。 グローバルであることに主点を置き、世の中の動きに敏感になることにより、多くの異なる視点から、人生を見つめることができるように心がけています。インターネット接続があり、毎日顔を合わせないチームの一員になるという柔軟性を持っている場合は、成長し続ける当社のネットワークに参加することができます。

Our team image

チーム

ベルロイが活きるには、多種多様なメンバーが必要です。現在25カ国以上(増加中)の思考力と創造力を結集。ベルロイチームの一人ひとりが「より良い持ち運び方」を生み出すという、明確なビジョンを達成するためのユニークなスキルを持っています。世界を助けることで社員が繁栄するように、事業を慈善のために活用していきます。

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