Careers at Bellroy
Marketing Effectiveness Analyst

In a nutshell

At Bellroy, we don’t just market products, we tell meaningful stories and seek to understand what actually drives customer behaviour. We’re looking for someone who thrives on solving complex, cross-channel marketing puzzles by diving beneath surface metrics and uncovering insights others might miss.

This role sits within our Paid Marketing team, but your impact will stretch far beyond. You’ll build the dashboards, design the tests, and create the analytical frameworks that help us understand true marketing effectiveness. Part of that is evolving our Marketing Mix Modelling (MMM), but it’s bigger than any single tool - you’ll design experiments, challenge assumptions with data, and help the team move faster with more confidence. The best part? You’ll have real autonomy to shape how we measure and improve performance.

This is a role for someone who sees opportunity where others see complexity. Someone who can build clarity from ambiguity and create solutions that actually get used, even when that means wrangling stakeholders, navigating competing priorities, and figuring out answers to questions we haven’t fully defined yet.

If you’re energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you’re looking for.

You could be the one if you

  • Have 5-7 years analysing data in a business context (bonus if it’s marketing, but we value sharp thinking over specific experience)
  • Can write SQL queries in your sleep, build Google Sheets and Looker dashboards that others want to use, and maybe dabble in Python/R on the side
  • Think in ecosystems, not silos. You see how channels interact and influence each other across the customer journey
  • Understand there’s a real person behind every data point. You ground your analysis in actual customer behaviour, not just isolated metrics
  • Know enough about attribution, incrementality, and measurement frameworks to ask the right questions (you don’t need to be building MMMs from scratch)
  • Navigate cross-functional conversations with ease — building trust and alignment across teams with different priorities
  • Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
  • Can manage multiple projects and stakeholders without dropping balls — you know when to push forward and when to loop others in
  • Bonus: You’ve worked with GA4, Segment, BigQuery or similar platforms

If you were here last week, here are some of the things you might have done

  • Spotted something unusual in campaign performance data and dug deeper to understand why it’s happening, not just what
  • Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
  • Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
  • Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal without the noise
  • Had a stakeholder push back on your findings, then worked with them to understand what they really needed to know
  • Sat with your manager to translate MMM outputs into recommendations that influence how budgets are allocated
  • Worked with the data science team on CLTV analysis, using SQL to identify the customer segments that can help inform our marketing strategy
  • Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
  • Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

Why work for Bellroy?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the ”< 100 Employees” category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.

Location and hours

This role is full-time and based in our Collingwood HQ with WFH flexibility.

Start Day: We’re ready when you are!


私たちのミッション

必需品を持ち運ぶためのより良い方法を提案する。
事業を通じて社会貢献をする。
世界を助けることで、社員の繁栄を目指す。

働く環境

「ベルロイ」は、ベルズビーチとフィッツロイという2つの拠点を融合して生まれた名前です。ベルズビーチのリラックスしたアウトドアの雰囲気は、フィッツロイのクリエイティブかつ都会的なスタイルと絶妙に調和します。街と海、インスピレーションと冒険、これらの組み合わせにより、完璧なバランスを生み出しています。

ベルズビーチ

ベルズビーチの本社は、オーストラリアで最も有名なサーフィンの海岸線を見下ろす、巨大な砂岩の崖後ろにあります。製品設計デザイナー達が、メーカーラボで試行錯誤し、セールスチームが大量のエスプレッソコーヒーと各国のSkype領域を利用する場所です。フィッツロイ地域よりも静かで、集中し創造できる空間が気に入っています。隣のカフェでは、ちょっとした軽食が食べられ、11時のサーフチェックは海の空気を感じ、気持ちをリセットできる時間です。

フィッツロイ

フィッツロイのオフィスは、メルボルンのクリエイティブな人々が集まる街の中心地に位置しています。ここでは、ベルロイのクリエイティブチーム、マーケティングチーム、エンジニアリングチーム、運営チームがキャンペーンを展開したり、すべての製品が世界中のお客様に安全に届くようチェックしたりしています。オフィスから一歩外に出ると、活気あふれる通りが広がっています(絶品のラーメン屋もあります)。

遠隔で

2事業本部の他には、西オーストラリアからアジア、アメリカ、ヨーロッパの一部の地域に、遠隔チームを設けています。 グローバルであることに主点を置き、世の中の動きに敏感になることにより、多くの異なる視点から、人生を見つめることができるように心がけています。インターネット接続があり、毎日顔を合わせないチームの一員になるという柔軟性を持っている場合は、成長し続ける当社のネットワークに参加することができます。

Our team image

チーム

ベルロイが活きるには、多種多様なメンバーが必要です。現在25カ国以上(増加中)の思考力と創造力を結集。ベルロイチームの一人ひとりが「より良い持ち運び方」を生み出すという、明確なビジョンを達成するためのユニークなスキルを持っています。世界を助けることで社員が繁栄するように、事業を慈善のために活用していきます。

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