Careers at Bellroy
Product Copywriter

IN A NUTSHELL

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by looking deeply into the beauty of design, the good in humanity and what the surf is doing. We consider art and science equally in our design process, and we don’t discriminate between work and play – because we believe that when you’re mad-keen on what you do, they aren’t mutually exclusive. We have a growing range of products, with deep design thinking and meticulous craftsmanship behind them. And we need a copywriter to help us tell our customers what’s so great about them.

As our copywriter, you would work with the brand’s product designers, UX team and Brand Communications Director to craft product copy for our website, convince browsers to click on a collection page, and recognise opportunities to make the micro copy work harder. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they need. And you’d work with our UX, marketing and creative teams on product release activities, design articles, social media content, product buying guides and more.

If you’re a curious being with an inner product design geek brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE, IF...

  • You are a junior to mid-weight copywriter with at least 1–2 years copywriting experience.
  • You are an inspiring communicator who knows the difference between a good sentence, and a great one.
  • You know just what it means to make every. single. word. count.
  • You feel comfortable ‘in the weeds’ – fine-tuning details, noticing missteps and recognising opportunities for experimentation and optimisation.
  • Your understanding of SEO and UX practices are solid. Your understanding of human behaviour, deep. And your motivation to find the phrase no other brand has used before, strong as hell.
  • You ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things.
  • As you’ll be writing about carry products – and the world that surrounds it – experience with carry and softgoods would hold you (pardon the pun) in good stead.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Written an info pack for a new product we’re launching – including copy for bellroy.com, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
  • Reviewed and approved search ad copy for the digital marketing team
  • Worked with the social media team to create a design deep dive video with the product designers
  • Mapped out a guide for the website, to help customers choose the right sling for them (because we have many!)
  • Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
  • Re-written an old product page to reposition it with the current range of products in mind
  • Initiated an A/B test on the language we use in our checkout
  • Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
  • Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.

WHY WORK FOR BELLROY?

As a B Corp, we believe business can be used as a force for good. We constantly pursue better ways to source our leathers, make our products last as long as possible, aid animal welfare and reduce our impact on the environment. For our crew – from Bells Beach to Collingwood and all across the globe – we offer the tools and freedom to do the best work (with a pow-wow, power-nap or exercise break if it helps). And we constantly remind ourselves to commit to causes, collaborations and communities we believe will help the world flourish.

We are constantly looking for better ways to do… well, everything. Want to join us?

LOCATION AND HOURS

This role is full-time and based in our Collingwood office in Melbourne, Australia.

Start Day: We're ready when you are!


私たちのミッション

必需品を持ち運ぶためのより良い方法を提案する。
事業を通じて社会貢献をする。
世界を助けることで、社員の繁栄を目指す。

働く環境

「ベルロイ」は、ベルズビーチとフィッツロイという2つの拠点を融合して生まれた名前です。ベルズビーチのリラックスしたアウトドアの雰囲気は、フィッツロイのクリエイティブかつ都会的なスタイルと絶妙に調和します。街と海、インスピレーションと冒険、これらの組み合わせにより、完璧なバランスを生み出しています。

ベルズビーチ

ベルズビーチの本社は、オーストラリアで最も有名なサーフィンの海岸線を見下ろす、巨大な砂岩の崖後ろにあります。製品設計デザイナー達が、メーカーラボで試行錯誤し、セールスチームが大量のエスプレッソコーヒーと各国のSkype領域を利用する場所です。フィッツロイ地域よりも静かで、集中し創造できる空間が気に入っています。隣のカフェでは、ちょっとした軽食が食べられ、11時のサーフチェックは海の空気を感じ、気持ちをリセットできる時間です。

フィッツロイ

フィッツロイのオフィスは、メルボルンのクリエイティブな人々が集まる街の中心地に位置しています。ここでは、ベルロイのクリエイティブチーム、マーケティングチーム、エンジニアリングチーム、運営チームがキャンペーンを展開したり、すべての製品が世界中のお客様に安全に届くようチェックしたりしています。オフィスから一歩外に出ると、活気あふれる通りが広がっています(絶品のラーメン屋もあります)。

遠隔で

2事業本部の他には、西オーストラリアからアジア、アメリカ、ヨーロッパの一部の地域に、遠隔チームを設けています。 グローバルであることに主点を置き、世の中の動きに敏感になることにより、多くの異なる視点から、人生を見つめることができるように心がけています。インターネット接続があり、毎日顔を合わせないチームの一員になるという柔軟性を持っている場合は、成長し続ける当社のネットワークに参加することができます。

Our team image

チーム

ベルロイが活きるには、多種多様なメンバーが必要です。現在25カ国以上(増加中)の思考力と創造力を結集。ベルロイチームの一人ひとりが「より良い持ち運び方」を生み出すという、明確なビジョンを達成するためのユニークなスキルを持っています。世界を助けることで社員が繁栄するように、事業を慈善のために活用していきます。

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