Careers at Bellroy
Social Media Manager

IN A NUTSHELL

We’re on the hunt for a Social Media Manager to operate our social channels, engage our community and elevate our brand. Bellroy is a for-purpose brand that exists to inspire better ways to carry, use business as a force for good and help the world flourish. Getting our vibrant stories to the world, showing off our products in creative ways, and deepening the relationships with our customers is crucial to delivering on those promises.

Where you come in.

Sharp eye. Organised brain. Ideas fountain. As our Social Media Manager, you’ll be delivering content to our community of 800,000+ fans across multiple social media channels. You’ll put yourself out there: getting content live, working with our in-house creative team to execute ideas, diving into comment sections, checking in on performance and making sure everything is going out as it should. You’ll also leave plenty of room for exploring new spaces, and finding opportunities to test and experiment in the existing ones. You’ll work to grow our community in the right ways, tap into like-minded groups that might not yet know about us, and champion our reputation as a leader. You’ll track engagement levels and general brand sentiment, and bring the best insights back to the team. Sound good? Great.

What we’ll give you.

Only a world-class team to bounce off, the tools you need to do your thing, and the kind of support that’ll help you flourish. Not to mention, an award-winning culture.

YOU COULD BE THE ONE IF YOU...

  • Have 2–5 years experience in a social media role
  • Can combine creativity, practical nous and strategic thinking to turn ideas into actions and question marks into opportunities
  • Are comfortable jumping up to capture some content if you spot something fun or interesting happening around the place
  • Have the ability to speak up for what you believe is the best course of action, the open-mindedness to take suggestions from the group, and the communication skills to bring people together towards a shared goal
  • Love trying new things, are prepared to learn through exploration, and remain ready to adapt or twist if needed – it’s social media after all!
  • Keep lists, summarise in bullet points, build contingency plans, ask questions and always have an eye on what’s changing or what needs updating
  • Are full of initiative and can work autonomously, while taking direction and asking for guidance when needed
  • Have experience in content creation – shooting a TikTok on your phone or moderating a Q&A in IG Stories
  • Have a keen eye for design and zero tolerance for grammatical faux pas

IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE…

  • Brainstormed ideas with our social team, and built out a weekly plan for posting across Instagram, TikTok, Facebook, LinkedIn and beyond
  • Uploaded recent campaign imagery to Pinterest
  • Worked with our Campaign Planning team to recommend ways specific social platforms can be used to amplify an upcoming campaign – and then reporting back afterwards on what happened and how it performed
  • Summarised recent performance, and distilled the takeaways into updated ideas or experiments to test our theories next month
  • Built a playbook of best performing posts to deepen our calibration, and provide some ‘easy wins’ to continue posting
  • Brought some ideas on follower growth to the team for discussion
  • Updated processes so that they are easier to manage, schedule, or automate
  • Worked with our Customer Support team to filter our DMs and comments, keep an eye on what our fans are saying, and bring any ‘curly’ questions to our Communications team to address
  • Followed some new like-minded brands or creators, to keep building our community
  • Checked that we have all the imagery and copy for the week’s posts, scheduled anything that can be scheduled, and set yourself reminders to post the rest

WHY WORK FOR BELLROY?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve (the sustainability of our materials)[https://bellroy.com/collection/materials-guide]. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really).

LOCATION AND HOURS

This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.

Start Day: We're ready when you are!


私たちのミッション

必需品を持ち運ぶためのより良い方法を提案する。
事業を通じて社会貢献をする。
世界を助けることで、社員の繁栄を目指す。

働く環境

「ベルロイ」は、ベルズビーチとフィッツロイという2つの拠点を融合して生まれた名前です。ベルズビーチのリラックスしたアウトドアの雰囲気は、フィッツロイのクリエイティブかつ都会的なスタイルと絶妙に調和します。街と海、インスピレーションと冒険、これらの組み合わせにより、完璧なバランスを生み出しています。

ベルズビーチ

ベルズビーチの本社は、オーストラリアで最も有名なサーフィンの海岸線を見下ろす、巨大な砂岩の崖後ろにあります。製品設計デザイナー達が、メーカーラボで試行錯誤し、セールスチームが大量のエスプレッソコーヒーと各国のSkype領域を利用する場所です。フィッツロイ地域よりも静かで、集中し創造できる空間が気に入っています。隣のカフェでは、ちょっとした軽食が食べられ、11時のサーフチェックは海の空気を感じ、気持ちをリセットできる時間です。

フィッツロイ

フィッツロイのオフィスは、メルボルンのクリエイティブな人々が集まる街の中心地に位置しています。ここでは、ベルロイのクリエイティブチーム、マーケティングチーム、エンジニアリングチーム、運営チームがキャンペーンを展開したり、すべての製品が世界中のお客様に安全に届くようチェックしたりしています。オフィスから一歩外に出ると、活気あふれる通りが広がっています(絶品のラーメン屋もあります)。

遠隔で

2事業本部の他には、西オーストラリアからアジア、アメリカ、ヨーロッパの一部の地域に、遠隔チームを設けています。 グローバルであることに主点を置き、世の中の動きに敏感になることにより、多くの異なる視点から、人生を見つめることができるように心がけています。インターネット接続があり、毎日顔を合わせないチームの一員になるという柔軟性を持っている場合は、成長し続ける当社のネットワークに参加することができます。

Our team image

チーム

ベルロイが活きるには、多種多様なメンバーが必要です。現在25カ国以上(増加中)の思考力と創造力を結集。ベルロイチームの一人ひとりが「より良い持ち運び方」を生み出すという、明確なビジョンを達成するためのユニークなスキルを持っています。世界を助けることで社員が繁栄するように、事業を慈善のために活用していきます。

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